The 5 Core Components Of An Optimized Web Page
Creating a correctly optimized web page (which includes blog posts) is often a bigger challenge than many people realize. Simply publishing a page with text on it is no longer sufficient to engage visitors or appease search engine crawlers.
While there are the occasional exceptions, creating a well optimized web page generally requires five core components:
1) Web Page Title
The title of your web page is actually the most important element, from an SEO perspective, of the whole page. Your web page title is what shows up in search results, so having a clear, catchy title that also accurately reflects what your page is about is very important.
To quickly and easily check and see what any web page title is, hover your mouse over the tab of the page you want to check in your web browser. You’ll see something like this:
It’s not uncommon for the page title and the main page heading to be the same, especially when the page is a blog post.
2) A Primary Or “Featured” Image
Having at least one image on your web page is vital. Using images has a range of benefits, including:
- Adding visual interest to the page content
- Indexing and search exposure in Google Image Search
- More clicks and engagement in social media sharing
- Providing visual context for the page subject matter
A good image can quickly convey your page topic and encourage visitors to click over to your website. When adding images, it’s important to title them with the keyword phrase that your web page is optimized for to create good image/content SEO synergy.
3) Headings And Subheadings
One of the quickest ways to turn off visitors is to just dump all the page text into one big pile with no organization or visual breakup.
Before publishing, content should be broken down into several sub-categories and each should be given it’s own subheading so that visitors can quickly scroll through the page and find the information they’re looking for.
The primary page heading will often be the same as the page title, and ideally, an optimized web page will include the page keyword phrase in the title, main heading, and at least one subheading.
4) Main Page Body Text
Google recommends that every web page (including blog posts) have at least three hundred words of actual body text in order for it’s search algorithms to index the page and identify what it’s about.
In reality, a good ballpark figure to aim for is between five hundred and a thousand words. Not every page or blog post has to hit that mark, but it’s a good goal to strive for.
Pages that have more than a thousand words run the risk overwhelming visitors, but for certain types of content where a deep dive into a particular topic is necessary, having a few thousand words on a page might be exactly the right thing.
5) Page Meta Description
Meta descriptions are the little blurbs of text that appear immediately below the page title in search results. They occupy kind of a weird spot in the optimized web page hierarchy, because while they absolutely are important, meta descriptions are not a ranking factor and Google often generates them on the fly, regardless of what a developer has actually specified.
The best way to describe meta descriptions is that they are miniature advertisements for a web page that you can write yourself, but that Google or other search engines may completely ignore and create dynamically based on other text from your web page.
If that sounds a bit bizarre and nonsensical, you’re absolutely right, and most of the web development community agrees.
Putting Everything Together
Having just one or two the above components on a web page is better than having none, but using all of them together creates content that is often more than the sum of its parts.
Before you publish new content on your own website, make sure each of the above components is present and accounted for. If you need help, consider working with a professional SEO content creator and/or web developer.
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