Is Paid Search Advertising Better Than SEO?

Is Paid Search Advertising Better Than SEO?

It’s very common for businesses new to the world of digital marketing to ask whether paid search advertising is more effective than SEO. Most of the time, the answer is never as black and white as “yes” or “no”. Both strategies have strengths and weaknesses, what...
Good Search Rankings Come To Those Who Wait

Good Search Rankings Come To Those Who Wait

Search engine optimization, while one of the most technical and difficult online practices to consistently succeed at, often requires something far more human: patience. Good search rankings rarely happen overnight, especially for smaller businesses. This can be...
Are Blog Posts Only Useful For SEO?

Are Blog Posts Only Useful For SEO?

Every day, millions of new pieces of content are published online. A significant chunk of that content takes the form of blog posts (just like this one) that individuals and businesses publish with the hope of their content being indexed and ranked by the major search...
Why Sitemaps Are The Unsung Hero Of SEO

Why Sitemaps Are The Unsung Hero Of SEO

Sitemaps are easy to overlook in the quest to improve a website’s SEO performance. They’re used almost exclusively by search engines, and many web developers give little thought to how a sitemap will impact indexing and ranking potential. Even worse, many web...
The 5 Core Components Of An Optimized Web Page

The 5 Core Components Of An Optimized Web Page

Creating a correctly optimized web page (which includes blog posts) is often a bigger challenge than many people realize. Simply publishing a page with text on it is no longer sufficient to engage visitors or appease search engine crawlers. While there are the...